Exclusive IDC Report - Driving Improved Citizen Engagement Through CRM

Citizens engage and interact with government constantly, whether driving on a road, paying a parking meter, having a picnic in a park, or mailing a letter—often without realizing they’re interacting with government. But this realization is changing, as technology makes both citizens and government agencies more aware of those touch points. For government organizations on the leading edge, the interaction points of citizen engagement have become a differentiator. Using Citizen Relationship Management (CRM) technologies, such as the Microsoft Dynamics 365 CRM solution when implemented by a partner like Adoxio, agencies have a more complete view of the citizen and can deliver needed services in the most efficient and effective way possible, improving the citizen experience.

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