Win in China: Doing Business with a Changing China

How to tap into the Chinese market for growth

The Flanders-China Chamber of Commerce, the City of Antwerp and the Port of Antwerp have the pleasure to invite you to a seminar focused on 'Win in China: Doing business with a changing China'. The seminar will take place on Wednesday 19 April. 

Mr. Bo Ji, Chief Representative for Europe and Assistant Dean of China's top business school, Cheung Kong Graduate School of Business, will deliver the keynote speech. During the event, Professor Ji will share his perspective on "How to win in China". He will share with us cultural differences between the East and the West. He will then focus on multiple business models across a variety of industries to demonstrate exactly what it takes to establish your brand, grow your consumer base and win in China. We will be tackling the opportunities and issues facing companies as they look to expand their business into China and including those who are already operating in China. Focusing on China as the land of opportunity, Professor Ji will also shed light on this diverse and complex market and how business leaders can change the mind-set to engage successfully with China going forward.

Program

• 18h30 Registration & Welcome
• 19h00 Welcome by Mr. Luc Arnouts, Chief Commercial Officer Port of Antwerp
• 19h05 Introduction by Mr. Christian Leysen, Board Member of the Flanders-China Chamber of Commerce
• 19h10 Keynote "Win in China: Doing Business with a Changing China" by Prof. Bo Ji
• 20h15 Q&A
• 20h30 Closing speech by Mr. Bart De Wever, Mayor of the City of Antwerp
• 20h35 Reception

Registrations are closed

About the speakers

Bo Ji is an inspiring TEDx speaker, a China expert and an advocate of EU-China trade. Click here to get to know him.