“Traditionally, when people think of insurance, they think of PPOs. The idea of a high-deductible health plan is very foreign to them. I explained it to one of my co-workers who’s similar to me; she doesn’t need a ton of healthcare and is pretty healthy, pretty young. She was like, ‘Why don’t I do that?’ And I was like, ‘I don’t know. Probably because you just didn’t understand it.’ ”