Don't miss RDA's half-day, live presentation of How Marketing and IT Build a Modern Digital Business.
It is designed specially for senior marketing, technology, and digital executive decision makers who sit at the intersection of marketing, technology, and customer experience.  Attend and learn how to connect the dots between technical possibilities and digital marketing transformation.   Register today!
Why Marketing should care...
As written in Why IT and Marketing Need to Work Together from, "Technology is now a cornerstone for the marketing department because CMO's are being pressed to intimately understand their customers, and their respective behaviors, to improve the relationship between the brand and consumer. As you may expect, this means that the marketing technology stack is quite complex."
Why IT should care...
CIOs are also experiencing a profound shift of their own. They are full partners to their organizations' lines of business, managing or supporting entire departments that directly contribute to the bottom line and they are being judged on their ability to be transformative. This shift means being measured upon business results, not by application delivery or other technical milestones. 
Why RDA...
RDA's 30 years in the enterprise technology space uniquely positions us to provide insightful commentary and guidance on how to foster a productive marriage of IT and Marketing - one that directly benefits both in a digital transformation journey. Check out our story here
What you will takeaway...
  • a step-by-step planning tool to get your transformation journey started or unstuck
  • an understanding of implementing various tools and platforms as a necessary first step in building a modern digital business
  • ideas around the digital transformation your business can achieve as you move through the digital maturity curve from initiate to engaged
  • how CMO and CIO teams can work together to integrate marketing technologies and tools for the greater good -- digital transformation
  • how to drive scale, acceleration, and adoption of your modern digital business in a mobile-first, cloud-first world           
Event Locations, Dates, and Agenda:
Malvern - Wednesday, 9/26
Microsoft, 45 Liberty Blvd., Malvern, PA 19355
Atlanta - Thursday, 9/27
Microsoft, 8000 Avalon Blvd., Alpharetta, GA 30009
Charlotte - Tuesday, 10/2 
Microsoft, 8050 Microsoft Way, Charlotte, NC 23273
Raleigh - Thursday, 10/4
Microsoft, 3025 Carrington Mills Blvd.,
Morrisville, NC 27560
Reston - Tuesday, 10/16
Microsoft, 12012 Sunset Hills Road, Reston, VA 20190
Columbia - Wednesday, 10/17
Sheraton Columbia Town Center Hotel,
10207 Wincopin Circle, Columbia, MD 21044
8:30-9:00 am          Coffee, Breakfast, and Registration
9:00-9:30 am          Disruption in Today's Marketplace
9:30-10:30 am        Presentation | Demo
10:30-11:15 am      Workshop
11:15-11:30 am      Questions
Questions about the event or problems submitting this form, please contact
Don't miss your chance to get the answers you've been looking for.
Space is limited. Fill out the form to reserve your spot today!

Learn more about RDA here.